Pipeline FnB Private Limited (“Pipeline FnB” or “We”) is the creator and publisher of the internet resource ( and the mobile application ‘Pipeline FnB’ (together, “Website”). Pipeline FnB owns and operates the services provided through the Website.


Please go through these terms and conditions (“Agreement”) before you decide to access this Website or avail services made available on the Website of Pipeline FnB. These Terms constitute a legally valid and enforceable contract between you and Pipeline FnB in connection with your visit to the Website and your use of the Services (as set out below).


This Agreement applies to you whether you are-

A manufacturer of alcohol/ liquor products or a similar institution holding a valid license for manufacturing alcohol/liquor products as required under the Applicable Laws which includes its designated, authorized associates, representatives, affiliates, employees, agents or directors of such manufacturer(s) (“Brand Company/Companies”, “you” or “User”); or

A licensed supplier holding a valid license for distribution of alcohol/liquor products under the Applicable Laws, his/her representatives or affiliates (“Supplier(s)”, “you” or “User”); or

A licensed vendor or a person holding valid license under the Applicable Laws for selling alcohol/liquor products or running a liquor shops, restaurants, bars and /or persons engaged in similar business, his/her representatives or affiliates (“Outlet (s)”, “you” or “User”).

Otherwise a user of the Website (“you” or “User”).

For the purposes of this Agreement the term “Applicable Law” shall mean to include , all applicable statutes, enactments, acts of legislature or Parliament, laws, ordinances, rules, bye-laws, regulations, notifications, guidelines, policies, directions, directives and orders of any court or Government Authority (in each such case whether preliminary or final).

This Agreement applies to those services made available by Pipeline FnB on the Website, which are offered to the Users (“Service(s)”), including the following:

For Brand Company: (a) create and maintain online account (b) Listing of Suppliers registered with the Website along with their contact details; and (c) facility to track the volume of sales undertaken by the Brand Company to Suppliers who have placed orders through the Website.

For Suppliers: Facility to (a) create and maintain online account; (b) search for registered Brand Companies and/or their products with price list or by name, geographical area, or any other criteria that may be developed and made available by Pipeline FnB; (c) such other Services that may be offered from time to time; and (d) facility to track the status of orders placed and payments made by them to the registered Brand Companies.

For Outlets: Facility to (a) create and maintain online account; (b) search for registered Suppliers and/or their products with price list by name, geographical area, or any other criteria that may be developed and made available by Pipeline FnB, and (c) such other Services that may be offered from time to time; and (d) facility to track the status of orders placed and payments made by them to the registered Suppliers.

The Services may change from time to time, at the sole discretion of Pipeline FnB and all the provisions of this Agreement shall apply to your visit to and your use of the Website to avail the Services, as well as to all information provided by you on the Website at any given point in time.

This Agreement defines the terms and conditions under which you are allowed to use the Website and describes the manner in which we shall treat your account while you are registered as a User with us. If you have any questions about any contents of this Agreement, please feel free to contact us at

By downloading or accessing the Website to use the Services, you irrevocably accept all the conditions stipulated in this Agreement, as available on the Website, and agree to abide by them. This Agreement supersedes all previous oral and written agreements (if any) communicated to you relating to your use of the Website in order to avail the Services. By availing any Service, you signify your acceptance of the terms of this Agreement.

We reserve the right to modify or terminate any portion of the Agreement for any reason and at any time, and such modifications shall be informed to you in writing. You should read the Agreement at regular intervals. Your use of the Website following any such modification constitutes your agreement to follow and be bound by the Agreement so modified.

You acknowledge that you will be bound by this Agreement for availing any of the Services offered by us. If you do not agree with any part of the Agreement, please do not use the Website or avail any Services.

Your access to use of the Website and the Services will be solely at the discretion of Pipeline FnB.

The Agreement is published in compliance of, and is governed by the provisions of Indian law, including but not limited to:

The Indian Contract Act, 1872;

The Information Technology Act, 2000; and

The rules, regulations, guidelines and clarifications framed there under, including the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Information) Rules, 2011 (the “SPI Rules”), and the Information Technology (Intermediaries Guidelines) Rules, 2011 (the “IG Rules”).


You must be of legal drinking age or older and competent to enter into a valid contract as per the Indian laws to register, use the Services, or visit or use the Website in any manner. By registering, visiting and using the Website or accepting this Agreement, you represent and warrant to Pipeline FnB that you are of legal drinking age or older, and that you have the right, authority and capacity to use the Website and the Services available through the Website, and agree to and abide by this Agreement.

You must hold a valid license for manufacturing, distributing or selling, as the case may be, alcohol/liquor products as may be required under the Applicable Laws.


Users are not permitted to host, display, upload, modify, publish, transmit, update or share any information that:

belongs to another person and to which the User does not have any right to;

is grossly harmful, harassing, blasphemous, defamatory, obscene, pornographic, pedophilic, libelous, invasive of another's privacy, hateful, or racially, ethnically objectionable, disparaging, relating or encouraging money laundering or gambling, or otherwise unlawful in any manner whatever;

harm minors in any way;

infringes any patent, trademark, copyright or other proprietary rights;

violates any law for the time being in force;

deceives or misleads the addressee about the origin of such messages or communicates any information which is grossly offensive or menacing in nature;

contains software viruses or any other computer code, files or programs designed to interrupt, destroy or limit the functionality of any computer resource;

Users are also prohibited from:

violating or attempting to violate the integrity or security of the Website or any Pipeline FnB content;

transmitting any information (including job posts, messages and hyperlinks) on or through the Website that is disruptive or competitive to the provision of Services by Pipeline FnB;

intentionally submitting on the Website any incomplete, false or inaccurate information;

making any unsolicited communications to other Users;

using any engine, software, tool, agent or other device or mechanism (such as spiders, robots, avatars or intelligent agents) to navigate or search the Website;

attempting to decipher, decompile, disassemble or reverse engineer any part of the Website;

copying or duplicating in any manner any of the Pipeline FnB Content or other information available from the Website and framing or hot linking or deep linking any Pipeline FnB content circumventing or disabling any digital rights management, usage rules, or other security features of the Software.

Pipeline FnB, upon obtaining knowledge by itself or been brought to actual knowledge by an affected person in writing or through email signed with electronic signature about any such information as mentioned above, shall be entitled to disable such information that is in contravention of Clauses 5 (a) and 5 (b) above Pipeline FnB shall also be entitled to preserve such information and associated records for at least 90 (ninety) days for production to governmental authorities for investigation purposes.

In case of non-compliance with any Applicable Laws, rules or regulations, or the Agreement) by a User, Pipeline FnB has the right to immediately terminate the access or usage rights of the User to the Website and Services and to remove non-compliant information from the Website.

Pipeline FnB may disclose or transfer User-generated information to its affiliates or governmental authorities in such manner as permitted or required by applicable law, and you hereby consent to such transfer. The SPI Rules only permit Pipeline FnB to transfer sensitive personal data or information including any information, to any other body corporate or a person in India, or located in any other country, that ensures the same level of data protection that is adhered to by Pipeline FnB as provided for under the SPI Rules, only if such transfer is necessary for the performance of the lawful contract between Pipeline FnB or any person on its behalf and the User or where the User has consented to data transfer. Pipeline FnB respects the intellectual property rights of others and we do not hold any responsibility for any violations of any intellectual property rights.


Pipeline FnB reserves the right to suspend or terminate a User’s access to the Website and the Services with or without notice and to exercise any other remedy available under law, in cases where,

Such User breaches any terms and conditions of the Agreement;

A third party reports violation of any of its right as a result of your use of the Services;

Pipeline FnB is unable to verify or authenticate any information provide to Pipeline FnB by a User;

Pipeline FnB has reasonable grounds for suspecting any illegal, fraudulent or abusive activity on part of such User; or

Pipeline FnB believes in its sole discretion that User’s actions may cause legal liability for such User, other Users or for Pipeline FnB or are contrary to the interests of the Website.

Pipeline FnB is, for any reasons whatsoever, unable to function the Website.

In the event the User’s account is temporarily suspended, indefinitely suspended or terminated, the User may not continue to use the Website under the same account, create a different account or re-register under a new account. Upon termination of User’s account due to the reasons mentioned herein, such User shall no longer have access to data, messages, files and other material available on the Website by such User.


The User undertakes and acknowledges that Pipeline FnB is engaged in the business of operating a technology backed Website. Pipeline FnB’s role is limited to managing the Website and to facilitate transactions between the various categories of Users. Users shall be solely responsible for any deficiency of services or quality of the products sold, supplied and delivered by the Users by using this Website. Pipeline FnB shall have no liability in the event products sold, supplied and delivered, as the case may be, are damaged or counterfeited. Pipeline FnB shall have no responsibility for delivering the products in timely manner which are sold/ purchased by the Users on the Website. Pipeline FnB has no role in the business transactions undertaken by the Users among themselves and is not acting as a manufacturer, supplier or a vendor, as the case may be or is not holding any title of the products which are sold/ purchased by the Users on the Website.

In no event, including but not limited to negligence, shall Pipeline FnB, or any of its directors, officers, employees, agents or content or service providers (collectively, the “Protected Entities”) be liable for any direct, indirect, special, incidental, consequential, exemplary or punitive damages or loss of business arising from, or directly or indirectly related to, the use of, or the inability to use, the Website or the content, materials and functions related thereto or the use of the Services even if such Protected Entity has been advised of the possibility of such damages. In no event shall the Protected Entities be liable for:

provision of or failure to provide all or any Service by Pipeline FnB;

any content posted, transmitted, exchanged or received by or on behalf of any User or other person on or through the Website;

any unauthorized access to or alteration of your transmissions or data; or

any other matter relating to the Website or the Service.

In no event shall the total aggregate liability of the Protected Entities to a User for all damages, losses, and causes of action (whether in contract or tort, including, but not limited to, negligence or otherwise) arising from this Agreement or a User’s use of the Website or the Services exceed, in the aggregate Rs. 1000/- (Rupees One Thousand Only).


Pipeline FnB may retain such information collected from Users from its Website or Services for as long as necessary, depending on the type of information; purpose, means and modes of usage of such information; and according to the SPI Rules. Computer web server logs may be preserved as long as administratively necessary.


You agree that this Agreement and any contractual obligation between Pipeline FnB and User will be governed by the laws of India.

Any dispute, claim or controversy arising out of or relating to this Agreement, including the determination of the scope or applicability of this Agreement to arbitrate, or your use of the Website or the Services or information to which it gives access, shall be determined by arbitration in India, before a sole arbitrator appointed by Pipeline FnB. Arbitration shall be conducted in accordance with the Arbitration and Conciliation Act, 1996. The seat of such arbitration shall be Mumbai. All proceedings of such arbitration, including, without limitation, any awards, shall be in the English language. The award shall be final and binding on the parties to the dispute.

Subject to the above Clause 9 (b), the courts at Mumbai shall have exclusive jurisdiction over any disputes arising out of or in relation to this Agreement, your use of the Website or the Services or the information to which it gives access.


If any provision of the Agreement is held by a court of competent jurisdiction or arbitral tribunal to be unenforceable under applicable law, then such provision shall be excluded from this Agreement and the remainder of the Agreement shall be interpreted as if such provision were so excluded and shall be enforceable in accordance with its terms; provided however that, in such event, the Agreement shall be interpreted so as to give effect, to the greatest extent consistent with and permitted by applicable law, to the meaning and intention of the excluded provision as determined by such court of competent jurisdiction or arbitral tribunal.


No provision of this Agreement shall be deemed to be waived and no breach excused, unless such waiver or consent shall be in writing and signed by Pipeline FnB. Any consent by Pipeline FnB to, or a waiver by Pipeline FnB of any breach by you, whether expressed or implied, shall not constitute consent to, waiver of, or excuse for any other different or subsequent breach.